A sulfate-free shampoo made for coily, textured hair that needs a proper scalp cleanse without leaving strands feeling overly stripped. 4C Moisture Cleanse Shampoo is designed with wash-day reality in mind. The cleansing base helps lift away sweat, dirt, and product buildup, while glycerin helps support moisture balance so hair feels cleaner without that rough, squeaky finish many textured-hair shoppers try to avoid. Peppermint oil adds a fresh, cool-feeling scalp experience that makes cleansing feel even more satisfying. It is especially well suited to 4C hair, curls, coils, and textured routines where buildup and dryness often exist at the same time. Use it when your scalp needs a reset but your strands still need kindness. For heavier buildup days, two rounds of shampoo may give the best result.

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High-potency 5-HTP (200mg) that supports healthy mood balance and emotional wellbeing by promoting serotonin production for restful sleep and stress reduction. NOW 5-HTP 200mg capsules are a high-potency supplement formulated to support healthy mood balance and overall emotional well-being. The 5-Hydroxytryptophan is a natural metabolite extracted from the seeds of the African plant *Griffonia simplicifolia*. As a direct precursor to serotonin, 5-HTP crosses the blood-brain barrier to increase the production of this vital neurotransmitter in the central nervous system, which helps regulate mood, sleep, appetite, and pain perception. This extra-strength 200mg formula is complemented by synergistic nutrients, including L-Tyrosine, Vitamin B3 (Niacin), and Vitamin B6, which collectively support neurotransmitter synthesis, enhance the body’s response to stress, and aid amino acid metabolism. 5-HTP promotes a calm and relaxed state, assists in achieving restful sleep, and is clinically recognized for potentially helping to reduce symptoms of fibromyalgia, such as pain and sleeplessness. The recommended adult dosage is one capsule daily, or as directed by a healthcare professional, and should be taken with food to minimize the risk of gastrointestinal sensitivity.

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A 50mg, non-GMO, vegetarian supplement that supports neurotransmitter function. Extracted from *Griffonia simplicifolia*, it promotes a positive mood, emotional balance, and restful sleep. NOW Foods 5-HTP (5-Hydroxytryptophan) is a dietary supplement formulated to naturally support the production of serotonin, a key neurotransmitter that helps regulate mood, sleep, and appetite. Derived from the seeds of the African plant *Griffonia simplicifolia*, each of the 30 vegetable capsules provides 50 mg of 5-HTP. This supplement is designed to promote a positive mood, emotional balance, and more restful sleep. It is Non-GMO, Kosher, and suitable for vegetarians and vegans. The suggested use is one capsule daily, preferably taken on an empty stomach before bedtime.

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A vegan multivitamin formulated for adults over 65 to support nutritional status and healthy ageing. It features B vitamins and iron to reduce tiredness/fatigue and added digestive enzymes for optimal nutrient absorption. Viridian 65+ Multivitamin and Mineral formula is an expertly developed nutritional supplement specifically designed to meet the changing dietary needs of individuals aged 65 and over. This two-a-day formula includes a unique blend of vitamins and minerals along with added digestive factors, such as Betaine HCl and enzymes (amylase, lactase, lipase, and protease), to support optimal nutrient absorption that can become compromised with age. The comprehensive B vitamin complex works with iron to help reduce tiredness and fatigue, contribute to normal psychological function, and support energy-yielding metabolism. Key ingredients, including Vitamins D, C, K2, and Zinc, support the maintenance of normal bones, teeth, and muscle function, while Vitamin A assists with normal vision. The formula also features Co-enzyme Q10 and Alpha Lipoic Acid. It is made with 100% active ingredients, is vegan-friendly, and contains no artificial fillers or unnecessary additives.

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Acetyl-L-Carnitine (ALC) is a highly bioavailable amino acid that supports cellular energy production by transporting fat into the mitochondria for fuel. It also promotes optimal neurological health and cognitive function as it can cross the blood-brain barrier. NOW Acetyl-L-Carnitine is a highly bioavailable form of the amino acid L-carnitine, specifically formulated to support optimal neurological health and cellular energy production. This compound facilitates the transport of fatty acids into the cell’s mitochondria, where they are converted into ATP (cellular fuel), a vital process for high-demand tissues like the brain. Acetyl-L-Carnitine can cross the blood-brain barrier, offering support for cognitive functions such as memory, mental clarity, and overall healthy aging. This product provides 500 mg of Acetyl-L-Carnitine per vegetarian capsule in a 50-count bottle. It is designed for adults to take 1–2 capsules once or twice daily as needed.

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A Natures Plus Animal Parade children's chewable probiotic with 1 billion kid-friendly cells from 8 strains, plus FOS and grape seed extract, designed to support healthy digestion, gut balance, and immune function in a delicious natural berry flavor and fun animal shapes. Natures Plus Animal Parade AcidophiKidz is a high-quality, chewable probiotic supplement formulated specifically for children to promote gastrointestinal balance and robust immune health. Designed in fun animal shapes and featuring a delicious natural berry flavor, each tablet delivers one billion live cultures from a proprietary multi-strain Probiotic Complex, including various *Lactobacillus* and *Bifidobacterium* strains. The formula is enhanced with the HerbaFlor complex, which supplies Fructooligosaccharides (FOS) and grape seed extract, acting as prebiotics to nourish the friendly flora and maximize the probiotics’ effectiveness. This vegetarian and gluten-free supplement is free from artificial colors, flavors, and preservatives.

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A high-potency probiotic supplement with 2 billion viable organisms per capsule (L. acidophilus, L. casei, L. rhamnosus) to support digestive, gut, and immune health, and is often recommended for use after antibiotics or during travel. Quest Acidophilus Plus is a specialized probiotic supplement from Quest designed to promote robust digestive, gut, and immune health. Each capsule is formulated with a minimum of 2 billion viable organisms from three key lactobacilli strains (L. acidophilus, L. casei, and L. rhamnosus) to help restore a positive balance to the intestinal flora, often disrupted by factors like poor diet, stress, travel, or antibiotic use. This formula features DR Caps, a unique delayed-release capsule technology that protects the sensitive bacteria from stomach acid, ensuring their effective delivery directly to the intestine. Acidophilus Plus helps regulate bowel function, alleviate digestive discomfort, and support the body’s immune system. It is suitable for both vegetarians and vegans, and is gluten- and lactose-free. This product is offered as a bonus pack, providing 90 capsules for the price of a standard 60-capsule pack.

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Activated Charcoal is a classic “purifying” ingredient in natural beauty—loved for the way it adsorbs oil and leaves skin feeling deeply cleansed. Our powder is ultra-fine activated carbon (sourced from coconut shells or hardwood depending on supply), with a smooth texture that blends well into masks and DIY formulas.  In skincare, activated charcoal is best used for what it does well: helping lift surface oil and grime for a cleaner feel. Dermatology reviews also note that while topical charcoal is generally safe, many claims around exfoliation/anti-aging aren’t strongly supported—so we keep it simple and honest. For internal use: activated charcoal has legitimate medical use in emergency poisoning treatment, but it also binds many substances (including medications). If you’re considering ingesting it, treat it as a serious, guidance-only decision—not an everyday “detox.”  For teeth: charcoal is trendy, but evidence is mixed and abrasiveness is a concern. If you use it, do so gently and occasionally—and don’t replace fluoride toothpaste. 

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A natural supplement traditionally used to adsorb unwanted toxins and gas in the digestive tract to support detox and digestive health. Power Health Activated Charcoal VCAPS are designed to support digestive comfort and the body’s natural detoxification process. This supplement uses a highly porous, purified form of carbon, often sourced from natural materials like coconut shells, which works by ‘adsorption’ to trap unwanted gases, chemicals, and toxins in the gastrointestinal tract. This action helps to alleviate common digestive discomforts such as excessive flatulence, bloating, and intestinal gas. Activated charcoal is a natural, gentle option to promote gut health and can also help soothe an occasional upset or sour stomach. The convenient VCAPS format provides an easy-to-swallow method for a natural daily detox aid. As a precaution, it is recommended to take activated charcoal at least two hours before or after consuming other medications or nutritional supplements, as it can reduce their effectiveness.

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A superior men's multivitamin formulated to contain the lowest levels of excipients, leaving more room for the nutrients men need. It includes Saw Palmetto, Lycopene, Alpha Lipoic Acid, and CoQ10 to support overall male wellness, energy, and prostate and cardiovascular health. NOW ADAM Superior Men’s Multi Tablets are a specially formulated multivitamin designed to meet the unique nutritional needs of men while minimizing unnecessary excipients. This comprehensive, one-per-day formula supports overall male wellness, focusing on key areas like energy metabolism, immune function, and cardiovascular and prostate health. It contains higher levels of essential vitamins and minerals, along with potent ingredients such as Saw Palmetto for prostate support, Lycopene and Resveratrol for heart and cellular health, and Alpha Lipoic Acid and CoQ10 for antioxidant protection and energy production. This multivitamin is suitable for vegetarian and vegan diets, is Kosher and Halal, and is made without gluten, dairy, egg, and common tree nut ingredients.

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A vegan-friendly, high-potency multivitamin and mineral formula with 26 essential nutrients in highly absorbable forms, plus live bacteria for comprehensive support for energy, immunity, and gut health. Higher Nature Advanced Multi Tablets are a best-selling, high-potency multivitamin, mineral, and probiotic complex providing comprehensive daily support for the whole family. This vegan-friendly formula delivers 26 essential nutrients in their most bioavailable and highly absorbable forms to elevate daily wellness. It is expertly crafted to promote energy, healthy aging, strong bones, immunity, and cognitive function, including a scientifically backed live bacteria strain to support a balanced gut. The complex features superior nutrient forms such as natural Vitamin E, Vitamin B12 as methylcobalamin, active co-enzyme Vitamin B6 (pyridoxal-5-phosphate), and well-absorbed calcium from a fossilized seaweed source. The tablets also include a vegan source of active Vitamin D3 and a blend of reduced Vitamin A with beta carotene. This superior multi is free from artificial colors, flavorings, preservatives, gluten, wheat, dairy products, lactose, and soya. Adults and children 15 years and over should take 2-3 tablets daily with meals. Caution is advised for those who are pregnant, breastfeeding, or taking anti-coagulants (blood thinners) due to the presence of Vitamin K and iron.

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Handcrafted in small batches from traditional West African recipes, our African Black Soap is a multipurpose cleanser made from the ash of sun‑dried plantain skins, cocoa pods and palm leaves, blended with nourishing oils like shea butter, palm and coconut.  This natural, unrefined soap retains glycerine and beneficial plant minerals, offering a gentle cleanse that supports skin and scalp health. African black soap is prized for its ability to cleanse without stripping natural oils and is traditionally used to soothe skin irritation and scalp discomfort. Its inherent antimicrobial properties help to fight common skin microbes, making it a favourite for acne‑prone skin and dandruff‑prone scalps. Expect a soft lather and earthy scent. Each bar may vary slightly in colour and shape due to artisanal processing

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This luxurious cleansing balm from Dr Organic is enriched with organic seaweed and plant oils, effortlessly melting away makeup and impurities to leave all skin types beautifully cleansed, nourished, and hydrated. The Dr Organic Ageless Cleansing Balm is a luxurious, certified organic face treatment suitable for all skin types. Enriched with organic seaweed extract and nourishing plant oils, this balm gently melts away makeup and impurities, leaving the skin beautifully cleansed, smooth, and deeply hydrated without causing any dryness or irritation. The formula’s seaweed polysaccharides work to draw moisture to the skin cells for long-lasting hydration. It is lightly scented with a fresh herbal aroma of rosemary and is certified organic, vegan, and free from parabens and SLS. To use, apply to a dry face and neck, massage in circular motions, add warm water to transform it into a creamy milk, and then rinse thoroughly or remove with a damp cloth.

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Firming eye serum infused with Organic Seaweed and marine extracts to smooth and plump the delicate skin around the eyes, targeting fine lines and wrinkles. It is fragrance-free, dermatologically tested, and suitable for all skin types. This fragrance-free, dermatologically tested eye serum from Dr Organic is designed to smooth, plump, and firm the delicate skin around the eyes, specifically targeting fine lines and wrinkles. The lightweight formula is infused with organic seaweed and marine extracts, which are rich in essential vitamins, minerals, and amino acids to deeply nourish the skin, improve elasticity, and promote a revitalized, more youthful appearance. Suitable for all skin types, including sensitive skin, this vegan and cruelty-free serum should be applied nightly, gently massaging a small amount from the outer eye toward the nose.

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A 3-step skincare set by Dr Organic, including an Ageless Cleansing Balm, Daily Hydration Gel Cream, and Eye Contour Serum. Enriched with organic seaweed and plant oils, this vegan and cruelty-free regimen works to combat signs of aging, hydrate skin, and smooth fine lines for a radiant complexion. The Dr Organic Ageless Gift Set offers a comprehensive 3-step organic skincare routine designed to combat signs of aging for a smoother, radiant complexion. The set includes the luxurious Ageless Cleansing Balm, which uses organic seaweed and plant oils to dissolve makeup and impurities, the Ageless Daily Hydration Gel Cream, infused with rosemary oil and seaweed for smooth hydration, and the Ageless Eye Contour Serum, formulated to target fine lines and wrinkles for a plumper eye area. Enriched with organic, hand-harvested seaweed, the healthy aging heroes in this set are free from harsh synthetics like parabens and SLS, and are suitable for vegans.

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Light and creamy gel formulated with organic seaweed and rosemary oil to keep all skin types optimally hydrated and fresh. The organic seaweed, a natural source of Vitamin C, helps boost collagen for a plumped, smoother, and toned complexion. Vegan and cruelty-free. Dr Organic’s Ageless Daily Hydration Gel Cream is a light, creamy formulation that offers optimal, all-day moisture for all skin types, leaving the complexion smooth and toned. The formula features replenishing organic seaweed, a natural source of Vitamin C, which works to boost collagen production for a plumping and smoother effect. It is also enriched with rosemary oil to enhance natural skin tone. This product is dermatologically tested, vegan-friendly, and made with a minimum of 70% organic ingredients, free from parabens, SLS, SLES, and mineral oil.

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A luxurious, certified organic overnight facial oil with nourishing organic seaweed and plant extracts. It intensively nourishes and replenishes skin while you sleep for a visibly softer, plumper, and smoother complexion in the morning. Suitable for all skin types. This luxurious, certified organic overnight facial oil from Dr Organic is formulated to intensively nourish and replenish your skin while you sleep, promoting visible softness, plumpness, and smoothness by morning. Sustainably made with a powerful blend of nutritious organic seaweed extract (the key active) and various plant extracts, this treatment delivers essential vitamins, minerals, amino acids, and polysaccharides. The formula combines nourishing oils like sunflower, borage, and jojoba seed oil with extracts of rosemary and sea fennel to boost hydration, support the skin’s natural repair cycle, and help improve overall tone and texture. Dermatologically tested and suitable for all skin types, this oil is vegan-friendly and made with 99.85% organic, 100% natural-origin ingredients, free from harsh chemicals. Apply a few drops nightly as part of your skincare regime.

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Aguaje Powder is a vibrant superfruit powder made from the sun‑dried pulp of the Amazonian aguaje palm (Mauritia flexuosa). Known locally as buriti, this tropical fruit is one of nature’s richest sources of beta‑carotene and other carotenoids. It also contains naturally occurring oleic acid and tocopherols (vitamin E), contributing to its antioxidant profile. Our gently dried powder captures the fruit’s earthy sweetness without additives or preservatives. Stir into your morning smoothie, porridge or yogurt for a natural boost of plant‑based nutrients. Ideal for anyone seeking to diversify their wellness routine with an authentic Amazonian ingredient, Aguaje Powder adds a warm, fruity note and a striking orange hue to drinks and foods.

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NOW Solutions 100% Pure Sweet Almond Oil (118ml) is an expeller-pressed, hexane-free moisturizing oil perfect for nourishing and reviving all skin types. Easily absorbed, it won't clog pores and is ideal for use on the face, body, and as a massage base. NOW Solutions Sweet Almond Oil (118ML) is a pure, all-natural, and unrefined carrier oil, extracted through expeller-pressing and free of hexane, synthetic additives, and harsh chemicals. This versatile oil is rich in essential fatty acids, Vitamin E, and antioxidants, making it an excellent choice for nourishing and reviving all skin types, including dry or sensitive skin. It is easily absorbed, non-greasy, and will not clog pores, promoting clear, soft, and healthy-looking skin and is ideal for use as a daily body moisturizer, massage oil, or a base for essential oil blends. It also effectively conditions and adds shine to hair.

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  100% natural, sugar- and alcohol-free breath therapy spray with Aloe Vera, Tea Tree, Manuka, and Chitosan to neutralize bacteria and provide instant, icy-cool peppermint fresh breath. The AloeDent Fresh Breath Therapy Spray is a 100% natural, alcohol-free, and sugar-free formulation that delivers instant, icy-cool peppermint freshness. It combines the soothing properties of Aloe Vera with active ingredients like antiseptic Tea Tree Oil, antibacterial Manuka extract, Chitosan to balance pH, and Grapefruit seed extract and Xylitol to help protect against the build-up of bacteria, which is the primary cause of bad breath, plaque, tartar, cavities, and gum disease. It is packaged in a convenient 30ml spray size for on-the-go oral hygiene.

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Optima Aloe Dent Toothpaste is a fluoride and SLS-free formula that uses soothing Aloe Vera, Tea Tree Oil, and natural Silica for a triple action clean, protecting against plaque and gum issues with a cool minty flavor. Optima Aloe Dent Toothpaste offers a natural approach to oral hygiene, often replacing water with Aloe Vera juice to deliver a higher concentration of soothing and active botanical ingredients. This formulation provides triple-action benefits, designed to clean teeth, freshen breath, and support the health of your gums. Key natural ingredients typically include Aloe Vera to soothe gums, Tea Tree Oil for its purifying, antiseptic qualities, and Silica for gentle, natural whitening and effective cleaning. The product helps protect against common issues like plaque, tartar, and gum problems, and is often free from fluoride and SLS (Sodium Lauryl Sulphate), featuring a cool, refreshing minty flavor from natural peppermint and menthol.

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Optima Aloe Vera After Sun Lotion instantly cools and soothes sun-exposed skin. Enriched with organic aloe vera, avocado oil, and witch hazel, this lightweight, non-greasy formula hydrates and restores the skin's moisture balance. Optima’s Organic Aloe Vera After Sun Lotion (200ml) is a deeply hydrating and soothing treatment formulated to cool and nourish skin after sun exposure. Enriched with organic Aloe Vera juice, nourishing Avocado Oil, and Witch Hazel, this non-greasy, lightweight lotion instantly calms tired, stressed, or sun-exposed skin. The formula, which also contains Sweet Almond Oil, Vitamin E, Chamomile, and Lavender, replenishes lost moisture, promotes a soft and silky feel, and aids in the skin’s natural repair process. It is easily absorbed, suitable for vegetarians, and free from artificial colors, perfumes, SLS, and parabens. Apply liberally to all sun-exposed areas as often as needed for optimum relief.

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This rich, luxurious Dr Organic Aloe Vera Body Butter intensely hydrates, soothes, and restores dry or sun-exposed skin. It combines organic Aloe Vera with Shea Butter, Jojoba, and Vitamin E and is suitable for all skin types. This rich and luxurious Dr Organic Aloe Vera Body Butter, in a 200ml tub, is formulated with organic bioactive aloe vera to provide intense moisture, soothing, and restoring dry, damaged, or sun-exposed skin. The formula is enriched with a blend of natural extracts including shea butter, jojoba seed oil, and Vitamin E to deeply nourish, smooth, and enhance the skin’s natural radiance and elasticity. Its polysaccharide-rich composition helps to maximize hydration. Suitable for all skin types, this vegan-friendly body butter has a fresh, clean, and green fragrance, absorbs easily without leaving a greasy residue, and is ideal for daily use, particularly on areas prone to dryness like elbows and knees.

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This bioactive organic Aloe Vera body lotion, enriched with Cocoa and Shea Butter, is a soothing and restoring moisturizer. It provides deep, non-greasy hydration to soften and calm dry, sensitive, and sun-exposed skin. The Dr Organic Aloe Vera Body Lotion is a soothing and deeply moisturizing skin restorer, formulated with the purest bioactive organic Aloe Vera juice to maximize its beneficial properties. Its light, fast-absorbing texture is non-greasy, providing immediate freshness, relief, and long-lasting comfort for all skin types, including dry or sun-exposed skin. The formula is enriched with nourishing ingredients like Cocoa Butter and Shea Butter to help restore the skin’s barrier, leaving it healthy, soft, and revitalized with a pleasant, gentle herbal scent. This lotion is certified organic, suitable for vegans, and noted for being free from common irritants such as parabens, gluten, and dyes.

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